hard to access in Google-unfriendly companies and environments.*almost* functionally comparable to Excel.awesome sharing/collaborative capabilities.Number formatting can be hell for international (non-US) users.Excel is still very clunky, despite dozens of versions.data can be integrated into other sheets.Used by entire industries to share data.Actual numbers you can use and import into your favourite data crunching solutions, although many of them have now developed APIs that connect go Google Analytics’.rendered format, meaning it cannot be modified.From there you can select a handful of export formats.
You can often find it above the graphs and data tables. In the Google Analytics interface, just about any report supports an “Export” button. There are some simple steps to extract Google Analytics Data. Low-hanging fruit: using built-in Google Analytics data extract functions And it should be in a format that your “higher ups” will understand. So you can display it in ways that allow you to effectively work with it. That’s right, you’ll need to get that data out of the platform. Page views and sessions are great vanity metrics but what kind of story do they tell? What does a geo/map report say about the state of conversion by segments? Just sending out a PDF curves and graphs is not going to cut it. So you need to provide insights in a format they will understand. Reality checkĭepending on your organisation’s analytics maturity level, you will be sharing insights with your team and others. The various techniques become more sophisticated as we progress down this post. In this post, we’re going to list ways to extract and exploit data from your Google Analytics or your favourite analytics platform. Because you need to use the raw data from the reports. It will, in the end, generate frustration for you as a digital marketer.
Hurray for data!īut the reporting interface only goes so far. Assuming you configured your tracking correctly, that is. Or maybe you are using Adobe or Webtrends or AT Internet or Webtrekk or Piwik and sundry.You are now enjoying reports in a user-friendly interface. So you are tracking your site or app in Google Analytics. In this article, Julien Coquet lists ways to extract Google Analytics data or exploit data from your favourite analytics platform in ways other than exporting plain PDFs.
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